If you’re running a blog on Ghost and want to grow your traffic, here's something you can't ignore: 👉 Keyword placement.

Using keywords isn’t just about stuffing them into your post. It’s about putting them in the right places so that search engines know what your content is about — and rank it higher.

Here are the 7 most powerful places to insert your keywords to boost SEO and visibility for your Ghost blog. Let’s go! 🚀

1. 🧠 Post Title

This is the most important place.
Your post title is what people (and search engines) see first. Include your main keyword as close to the beginning of the title as possible.

Example:
✅ “Ghost Blog SEO Tips for Beginners”
❌ “Beginner’s Guide to Improving SEO on Your Ghost Blog”

Why?
Search engines give more weight to keywords that appear early in the title.

2. ✍️ URL Slug

Make sure the keyword appears in the post URL (Ghost calls it the “slug”).
Keep it short, readable, and relevant.

Bad:
/how-to-improve-the-seo-of-your-ghost-blog-posts-in-2025

Good:
/ghost-blog-seo

Pro Tip:
Ghost automatically creates slugs from your title — but you can (and should) edit them for clarity and SEO.

3. 📄 First Paragraph

Search engines love context.
Use your main keyword within the first 100 words of your post. This helps them quickly understand what your post is about.

Write naturally. Don't force it.
Your goal is to make the post useful for readers and friendly for search engines.

4. 🧱 Subheadings

Break your content with subheadings and place related keywords or variations there. This makes your content easier to scan for humans — and search engines.

Example:
A blog post about “Ghost blog SEO” might use subheadings like:

• “Why Ghost is Great for SEO”
• “Top SEO Mistakes to Avoid on Ghost”

SEO bonus: Using keyword variations or long-tail phrases can help you rank for multiple search terms.

5. 📝 Meta Description

This isn’t always visible in Ghost by default, but you can (and should) fill it in.
In the Ghost editor, scroll down to the Post Settings > Meta data section.

Write a short, engaging summary of your post (150–160 characters), and include your keyword in it.

Example:
"Learn the best places to add keywords in your Ghost blog posts to boost SEO and grow your audience."

This is what shows up in Google results — make it count!

6. 🖼️ Image Alt Text

If you use images (and you should!), always add alt text that describes them using relevant keywords — but only if it makes sense.

Alt text helps with:
✅ SEO
✅ Accessibility
✅ Image search ranking

Example:
If your image is a screenshot of the Ghost editor:
Alt text: “Ghost blog editor showing post SEO settings”

7. 🔗 Internal Links

Linking to your own related blog posts using keyword-rich anchor text helps build topic relevance.

Bad:
👉 Check out this post.

Good:
👉 Read our guide on enabling AMP tracking on Ghost.

Internal linking improves:

• Time on site
• Crawlability
• SEO performance

🎯 Final Tips

• Don’t overdo it. Keyword stuffing hurts readability and SEO. Keep it natural.
• Use keyword variations and related terms throughout the post.
• Always write for humans first, SEO second — that’s what Ghost was built for 💡

📌 TL;DR: Keyword Placements Checklist

✅ Post Title
✅ URL Slug
✅ First Paragraph
✅ Subheadings
✅ Meta Description
✅ Image Alt Text
✅ Internal Links

Bookmark this list and apply it every time you publish a new post.
More visibility = more readers. Let’s grow that Ghost blog!

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